B2B Buyer Experience Audit
Where your buyer experience is bleeding deals, named.
Ten minutes of guided questions. You get a 6-dimension scorecard, the three biggest gaps in plain language, and a per-quarter cost band for each. The budget-unlock argument for the team that wants to fix it.
73% of B2B buyers say their online ordering experience is below the bar set by their consumer life (McKinsey B2B Pulse, 2024). The gap is measurable. The cost is measurable. The fix is too.
Sample audit
Score 52/100$60M industrial distributor
Three places you are bleeding deals.
Quote-only catalog. Card-only payments. No reorder shortcut. Each one is six figures a quarter.
Biggest gap
Ordering · rep-assisted only, capping growth at headcount.
Estimated leakage
$150K - $500K per quarter from that single gap.
What we score
What peers walked away with
Named $480K of quarterly leakage
$60M industrial distributor, 2024
Re-scoped replatform vs reorder
$45M wholesale, 2025
Unlocked self-serve checkout
$30M building-materials, 2024
Mapped account hierarchy debt
$120M manufacturer, 2025
Caught hidden quote-time tax
$80M distributor, 2024
Validated rep-served strategy
$25M industrial, 2025
Anonymized engagements, 2023-2025. Named customer references available on request.