Celeste report
- 1.Launch on Shopify Plus with a configured build: sell the resistance trainer and training membership as one purchase, get live fast, and keep monthly costs low while you're pre-revenue.
- 2.The big architectural call: pick a membership billing app that treats the device and membership as one checkout, not two separate carts, and confirm whether renewal ties to the device or runs as its own subscription.
- 3.The biggest watch-out: the device and membership bundle is not something Shopify does out of the box, so you need to test the exact app before you build around it.
This is a from-scratch online store for a physical product sold with a recurring membership, built by two founders with no developer.
The most important decision here is not which platform to launch on. It is how you handle the bundle: does someone buy the device and get billed monthly for the membership as one flow, or do they check out twice? That choice drives which app you pick and how your first weeks of setup go.
Shopify Plus is the strongest starting point. Your stock is already paid for and sitting in a warehouse, so speed to a working store matters more than catalogue complexity, and you're selling one list price to mostly consumer buyers, which is exactly the shape Shopify handles well without custom work.
You're accepting one real trade-off with this pick: the device-plus-membership bundle needs an app to work as a single purchase, and that app choice needs testing before you commit budget to a build.






































